A world for all
Located in the heart of the Saint-Roch district in downtown Quebec City, the store offers twenty-five feet of games, children's toys, games, children's books and costumes. It offers some fifteen product department split among two wings, the store itself and the Resto Benjo, which comprises a family restaurant, an arts-and-crafts atelier and the children's party room. It is like nothing else in Quebec!
Everything in the store has to do with kindling a child's imagination. Kids can meet Benjo the genial mascot, or socialize with Monsieur Bidule the fun-loving human-sized robot, or be driven around the store aboard a huge electric train.